Why We Design Atmosphere, Not Decor
There is a difference between flowers placed in a room… and a room that feels transformed.
At Lilly & Iris Floral Design House, we are not in the business of decorating tables. We are in the business of designing atmosphere.
Because long after the candles burn down and the last guest leaves the dance floor, what remains is not a centerpiece.
It is a feeling.
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The Problem with Pinterest Weddings
Pinterest has taught couples how to collect images, but not how to design a wedding.
Boards fill quickly—arches from Italy, tables from France, color palettes borrowed from strangers. What’s often missing is cohesion. Intention. A sense of authorship. The result is not a vision, but a collage.
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Why Luxury Florals Are Worth the Investment: The Lasting Impression of Blooms
When planning a wedding or a celebration of life, flowers are often one of the most powerful design elements. They set the tone, create atmosphere, and speak a universal language of beauty and emotion. But in the luxury market, florals are more than just decoration—they are an investment in experience.
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Our Favorite Wedding Venues for Statement Floral Installations in Utah
When it comes to floral installations that make jaws drop, venue plays a huge role. At Lilly & Iris, we’ve spent seasons elevating spaces with lush arches, full-table affairs, and candlelit floral trails. Below are our favorite Utah venues for statement florals—and why each one shines with a high-impact approach.
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Utah Wedding Planners We Love to Work With
One of the best parts of designing luxury florals is collaborating with planners who not only value artistry and execution — but who bring vision, heart, and professionalism to every event. We’re lucky to work alongside some of Utah’s best wedding planners, and today we’re sharing a few we genuinely admire.
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What $20K in Wedding Flowers Actually Looks Like
This budget allows for both artistry and scale. It gives us the creative freedom to source premium blooms, build transformative installations, and bring your venue to life from ceremony to reception.
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Floral Designer vs. Florist: What’s the Difference?
At Lilly & Iris, we approach florals the way a creative director approaches a fashion editorial. Everything — from the stems to the candlelight — is designed to work together in service of a feeling. A moment. A memory that lingers.
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What’s in My Florist Tool Bag? Essentials for Event and Wedding Setups
Whether I’m dealing with fragile centerpieces, setting up in the wind on a mountaintop, or polishing candleholders before guests arrive, I’ve learned to show up over-prepared. From wire types and ribbon scissors (clearly labeled!) to fishing line and first aid kits, my tool bag is stocked with the essentials that keep setups running smoothly and professionally.
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Utah Venues with Easy Floral Set Ups
The ease of loading into your venue can significantly impact the value you get from your floral budget.
If your venue is a maze to navigate, has no vendor entrance, or forces us to ride ski lifts one wagon at a time (yes, that’s happened!), your florist has to allocate way more labor hours.
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The History of the Bridal Bouquet
Discover the fascinating history of the bridal bouquet, a tradition dating back to ancient Greece and Rome. From symbolic flower offerings to warding off bad luck and even covering up body odor, bridal bouquets have played an important role in wedding ceremonies for centuries. Learn how this beloved tradition has evolved and why it remains a cherished part of modern weddings today!
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Channeling Creativity
Unlock the power of creativity in your floral business! In this blog post, I explore the importance of play, creative flow, and intentional design. Learn how to cultivate inspiration, find your most creative time of day, and break out of design ruts. Whether you’re a florist or a creative entrepreneur, these tips will help you design with passion and purpose. Read more to fuel your creativity!
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The Value of Hiring a Professional Wedding Florist
Discover the importance of hiring a professional event florist for your wedding or special occasion. From premium flower varieties and artistic designs to expert care and seamless coordination, professional florists elevate your celebration with unmatched expertise. Learn why investing in a skilled florist ensures a stress-free, stunning, and memorable event.
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Understanding Your Investment in Floral Design: More Than Just Flowers
Today, I want to dive into a topic that often gets overlooked in the floral world: the true cost behind floral design. If you follow me on Instagram, you may have seen my Money Monday series, where I post a floral design and challenge you to guess the cost. It’s a fun way to pull back the curtain on the pricing of flowers and start conversations about the value behind what you’re investing in.
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How To Prepare for your Wedding Consultation
With 8 years of experience and countless consultations under my belt, I’ve put together a helpful guide to ensure you’re well-prepared. Whether you’re meeting your florist in person or virtually, this checklist will help you cover all the bases. Let’s dive in!
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Avoiding Burnout In Your Floral Business
Burnout is one of the most difficult experiences a business owner can face. It doesn’t just drain your energy—it can rob you of the joy and passion that once fueled your work. But here’s the good news: burnout isn’t inevitable. With mindful strategies and healthy boundaries, you can avoid it and thrive in your business.
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How Alexa Got Started In Flowers
Despite the challenges, I fell in love with flowers. The creativity, the colors, and the ability to craft something meaningful for someone’s special day lit a spark in me.
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Alexandra Farms Design Contest Winner
David Austin and Alexandra Farms have both worked to elevate the longevity, shapes, colors, and sturdiness of garden roses.
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Gifts to Gift a Florist
The florist in your life works tirelessly to create beautiful designs, often at the expense of their own comfort and free time. As someone who has spent over a decade in the floral industry, I know firsthand how physically demanding and fast-paced this profession can be. That’s why giving a florist a thoughtful gift isn’t just about showing appreciation
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The Cost of Flowers
Whether you’re engaged, sending flowers to someone special, or planning an event, understanding why flowers cost what they do can feel overwhelming. But with so many factors at play, I’m here to break it all down.
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Donating Flowers After Weddings and Events
I want to share my thoughts and experiences with donating flowers after weddings and events. As a florist, I find this to be an incredibly rewarding way to give back to the community while also ensuring that the beauty of flowers extends beyond the event.
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