What makes Smoke & Velvet different is simple: it’s a space where the people who create th experience finally get to be the experience. No booths. No selling. No surface-level networking. Just a room filled with the individuals shaping Utah’s most elevated events—coming together to celebrate, connect, and push the standard forward.
Read MoreBeyond design, the goal is always to create something that tastes just as memorable as it looks. A wedding cake should feel personal to the couple while also enhancing the guest experience, becoming a moment that is both beautiful and delicious.
Read MoreNot just “blush and white” or “blue and green”—but the emotion behind a palette. The way a space should feel when your guests walk in. The way your photos will live on decades from now. The way your wedding becomes instantly recognizable as yours.
Read MoreThere is a difference between flowers placed in a room… and a room that feels transformed.
At Lilly & Iris Floral Design House, we are not in the business of decorating tables. We are in the business of designing atmosphere.
Because long after the candles burn down and the last guest leaves the dance floor, what remains is not a centerpiece.
It is a feeling.
Read MorePinterest has taught couples how to collect images, but not how to design a wedding.
Boards fill quickly—arches from Italy, tables from France, color palettes borrowed from strangers. What’s often missing is cohesion. Intention. A sense of authorship. The result is not a vision, but a collage.
Read MoreWhen planning a wedding or a celebration of life, flowers are often one of the most powerful design elements. They set the tone, create atmosphere, and speak a universal language of beauty and emotion. But in the luxury market, florals are more than just decoration—they are an investment in experience.
Read MoreWhen it comes to floral installations that make jaws drop, venue plays a huge role. At Lilly & Iris, we’ve spent seasons elevating spaces with lush arches, full-table affairs, and candlelit floral trails. Below are our favorite Utah venues for statement florals—and why each one shines with a high-impact approach.
Read MoreOne of the best parts of designing luxury florals is collaborating with planners who not only value artistry and execution — but who bring vision, heart, and professionalism to every event. We’re lucky to work alongside some of Utah’s best wedding planners, and today we’re sharing a few we genuinely admire.
Read MoreThis budget allows for both artistry and scale. It gives us the creative freedom to source premium blooms, build transformative installations, and bring your venue to life from ceremony to reception.
Read MoreAt Lilly & Iris, we approach florals the way a creative director approaches a fashion editorial. Everything — from the stems to the candlelight — is designed to work together in service of a feeling. A moment. A memory that lingers.
Read MoreWhether I’m dealing with fragile centerpieces, setting up in the wind on a mountaintop, or polishing candleholders before guests arrive, I’ve learned to show up over-prepared. From wire types and ribbon scissors (clearly labeled!) to fishing line and first aid kits, my tool bag is stocked with the essentials that keep setups running smoothly and professionally.
Read MoreThe ease of loading into your venue can significantly impact the value you get from your floral budget.
If your venue is a maze to navigate, has no vendor entrance, or forces us to ride ski lifts one wagon at a time (yes, that’s happened!), your florist has to allocate way more labor hours.
Read MoreDiscover the fascinating history of the bridal bouquet, a tradition dating back to ancient Greece and Rome. From symbolic flower offerings to warding off bad luck and even covering up body odor, bridal bouquets have played an important role in wedding ceremonies for centuries. Learn how this beloved tradition has evolved and why it remains a cherished part of modern weddings today!
Read MoreUnlock the power of creativity in your floral business! In this blog post, I explore the importance of play, creative flow, and intentional design. Learn how to cultivate inspiration, find your most creative time of day, and break out of design ruts. Whether you’re a florist or a creative entrepreneur, these tips will help you design with passion and purpose. Read more to fuel your creativity!
Read MoreDiscover the importance of hiring a professional event florist for your wedding or special occasion. From premium flower varieties and artistic designs to expert care and seamless coordination, professional florists elevate your celebration with unmatched expertise. Learn why investing in a skilled florist ensures a stress-free, stunning, and memorable event.
Read MoreToday, I want to dive into a topic that often gets overlooked in the floral world: the true cost behind floral design. If you follow me on Instagram, you may have seen my Money Monday series, where I post a floral design and challenge you to guess the cost. It’s a fun way to pull back the curtain on the pricing of flowers and start conversations about the value behind what you’re investing in.
Read MoreWith 8 years of experience and countless consultations under my belt, I’ve put together a helpful guide to ensure you’re well-prepared. Whether you’re meeting your florist in person or virtually, this checklist will help you cover all the bases. Let’s dive in!
Read MoreBurnout is one of the most difficult experiences a business owner can face. It doesn’t just drain your energy—it can rob you of the joy and passion that once fueled your work. But here’s the good news: burnout isn’t inevitable. With mindful strategies and healthy boundaries, you can avoid it and thrive in your business.
Read MoreDespite the challenges, I fell in love with flowers. The creativity, the colors, and the ability to craft something meaningful for someone’s special day lit a spark in me.
Read MoreDavid Austin and Alexandra Farms have both worked to elevate the longevity, shapes, colors, and sturdiness of garden roses.
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